Six Music Promotion Mistakes to Avoid

Onstage & Backstage

Bobby Borg, author of Music Marketing for the DIY Musicianlists six promotion mistakes which can derail a music career in his latest article from Disc Makers Echoes!

Six music promotion mistakes to avoid

Are you having trouble getting the word out about your products and services and getting to that next level of your music career? Are you making mistakes that are costing you time, money, and even your own fans? What follows are six career killing mistakes that every musician should avoid.

1. Failure to communicate a consistent brand. Many artists fail to understand that literally everything – their name, logo, slogan, mascot, attitude, and sponsorships – affects the image that fans will form in their minds about them. If there is any confusion that is created (e.g., the title of the record or song doesn’t match the overall vibe of the band, the colors and fonts…

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